Among the reasons most online businesses fail is the lack of repeatable and scalable methods. A lot of men and women confuse those with technology and think they can be replaced by it, but not all can be put on autopilot.
Which are those systems?
Systems are the daily, weekly and monthly patterns build around different items in your company. Let us use content production as an example here.
Initial phase: the thought
An optimum situation is you have created a different system behind thinking and collecting them in one place. Maybe you use Google Alerts to get them in your email, maybe you have a setup a blog flow in a reader, or you’ve got a dedicated time of this week you sit for an half an hour to do it manually.
Second phase: decision making
From an idea you proceed to the next stage, which is to pick the format: can you shoot a video, write an article or make an infographic, mindmap etc. and everything else do you need to keep in mind to take it out into the entire world.
If you’re working on a website post, the demands are very different from those of a particular report, not to mention shooting movies.
Do you need to have somebody to perform the manuscript for you, book a studio and a hairdresser, or are you going to produce a video using screen capture?
Do you need an external author or even a proofreader?
How about the artwork?
As you can notice, from this point on every system and process becomes very distinct.
Third stage: content creation and formatting
In this phase you create and compile the articles according to your strategy: have your movie edited, graphics designed and layouts done, and so on.
Fourth stage: delivery
Once the piece of content, or a whole set of it’s been created you must think about the delivery and distribution: where is it printed? Is it a movie that requires an external storage? Is it a particular report to collect names on your email list, which then requires certain procedure done for your autoresponder?
Fifth stage: promotion
Ultimately it’s time to advertise your content: will you send an email to all of your subscribers with a link to your blog post? Do you place a status upgrade to your FB page, Twitter and LinkedIn? Will you produce an ad or write and post a media release? And so on.
These five phases should be systematized, so you never need to worry about missing something important. Use checklists, mindmaps and flowcharts, or make a video explaining all the essential steps if you are comfortable with those. Just make sure you record the entire process sooner or later. That is the best way to prevent excess work and gives you the opportunity to develop and streamline the process to make improved results.
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