If you’re thinking about setting up your business for whatever reason one of the first choices you will need to make is selecting which market to work in. So what’s a niche? My dictionary says it is”a position particularly acceptable for the person occupying it”. So concerning a business it means picking what position or portion of the market is ideal for you.It means determining what you can offer and do to others that they are ready to pay for. It means finding something that fits with your values, interests, strengths and expertise. This means clearly identifying who your target market is. So in this collection of articles I’m going to cover all these different facets and give you some practical activities to do so you can work out what your business market should be.I will presume that you are starting from scratch but even if you’ve done some research before but still not discovered a market that actually feels right for you and can allow you to generate the income you want for your lifestyle you need to lead then I feel that you will find what you want here.The starting point is getting to know yourself better. One of the vital facets to find clear on first of all is the reason you want to begin a small business. Now at some level it’ll be because you want the income it can generate but if that is the only reason then it probably does not matter what market you pick as long as it’s rewarding so choosing something from the very best 3 mega-niches of health, wealth and relationships. I would like to deal with my comments to those of you who need something more than just the money and for whom it is crucial to find a niche that truly serves others and is something you enjoy and find fulfilling.This contributes to the first workout I recommend that you do on your quest to discover your niche. What do I enjoy doing this will help change the lives of others for the better and gives me a sense of fulfillment? Simply set aside 10 – 15 minutes every day to sit down and ponder this question and write down everything comes without judging it. Do not worry if you appear to write the very same things every day in fact that is a powerful indicator that you’re on the perfect path. Look for part 2 for more thoughts on how best to piece together exactly what your business niche is.In a part of the series on locating your small business market I clarified what a market was gave a short exercise that will help you start to get clear about what your niche is, presuming you were looking to begin a company that helps others and is something you enjoy and find fulfilling as well as creating an income. In part 2 I’m going to offer you a few more hints of practical things that you can do to help you focus in on exactly what your niche should be.No one exercise is going to be enough to assist you discover your niche but rather it will be by contemplating the replies and thoughts you list over them all that can allow you to find the frequent thread running through them and give you assurance that you have really found the right niche for you. So be patient and constant and before long you will know which type of business to set up and that wants your help I.e. your specialty. 1 additional word of warning, you may well discover that as you move forward with your preferred market that you will further enhance it and you might even wind up going in another way in the long run. Do not worry about the important issue is to get started working on feels right to you at this stage in time.So here’s the next exercise I suggest you do. In a similar manner to the first exercise part 1 I want you to answer this question every day and record whatever comes to mind without ignoring it. Here is the question: What do I already know or what can I do this would a) help others change their lives in some way for the greater ( b) be something I could get enthused about and c) create the income required for me and my loved ones to enjoy a comfortable way of life and allow me to reach out and assist as many people as possible?As soon as you’ve answered this question every day for a week or longer, I would like you to think about and record your answers to the following 2 queries. Which of those ideas am I most excited by? To help you answer this question, go through every idea and try to picture yourself assisting individuals like this and notice how it makes you feel. And here’s the next question: What of these thoughts are I qualified to perform or which can I have the most experience with? Keep an eye out for part 3 with more suggestions on finding your niche.Following on from parts 1 and 2 at which I explained what a market meant in company conditions and gave a few exercises to help you start to determine what your niche is in part 3 I will give you additional exercises to do to help you get crystal clear to what your market ought to be. My continuous assumption is that you are looking for a way to help others that you find enjoyable and satisfying which provides you with the degree of income necessary to allow you and your loved ones to live the lifestyle you desire.If you’ve accepted my challenge and completed the prior exercises you should be building up a list of possible ideas for your small business market. I would like you to add to this list further as a consequence of the exercises I’m about to discuss with you until you start to remove and reevaluate your ideas to think of the one or at the very least a shortlist of a couple of niches.First of all I would like you to consider the leaders or entrepreneurs that you admire, hear and follow. Whose emails, blog posts, Facebook updates, etc do you look out to and see? What more would you include or what could you do differently to assist people with the very same issues and challenges? Whilst you do not necessarily have to repeat this exercise every day, you will realize that additional ideas will arrive in the days once you sit down to perform this exercise. Just make sure you catch those too.The next exercise involves asking yourself the following question: What do I need to help others to do or be? You might realize that considering specific men and women who you know and care about will help you to come up with ideas. What are a few of the challenges you find in the lives of your loved ones, friends, coworkers or others that you believe you have the experience to help them you would be willing to study and learn about so you could assist them?Hopefully as you can do these exercises you’ll discover that other queries come to you that would help you get clarity on your business market. In the next part I’m going to show you how to utilize what you’ve learnt to restrict your choices.
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